After the success obtained at the Stuttgart exhibition fair, the Consorzio Italia Golf e Turismo has also arrived in Zurich, at the World of Golf (28th-31st January 2010) the biggest Swiss golf exhibition that has attracted more than 70.000 visitors in the last fourteen years.
The need today to recognise Italy not only as a simple, traditional tourist destination, but also as a real and proper golfing destination, has found the ideal answer in the Union´s project, that is, to promote the possibility to play on prestigious golf courses and at the same time taste typical traditional dishes, visit important cities of art, enjoy the charm of the territory relaxing in a spa or in luxurious health centers.
The whole pavilion dedicated to golf hosted more than half of the visitors from the Fespo travel fair, arriving from the entire of Switzerland; greater interest is to be noted in the North Italian area in the spring and autumn period whilst in the summer season the interest is extended from Lake Garda to Sicily.
This project is an important opportunity for development, business for tourism and Italian golf, that can start a process of improvement and development, increasing one´s competitiviness at an internationl level: from hotels to golf clubs, from catering facilities to all the companies who offer tourist services, food and wine products to taste and commercialize. Every structure, with the appropriate partnership, strategy and innovative promotional tools, can become a fondamental risorse for tourism based on golf.